![]() After reading this book, I hope to remedy that is just a matter of finding these elusive films.Ī great guide to the unknown and often under-appreciated movies that will probably never be coming to a theater near you. Those of us who love obscure film have seen some of them but frankly I have never even heard of many of them. The Sundance Festival brought these films out of the shadows and this book, written by film critic, Kenneth Turan, contains his favorite hidden treasures.ĭivided into the categories of English speaking films, foreign films, documentaries, and classics, the author shows the reader what makes these films so great and in many cases unusual. As time passed, the movie mavens realized that there were gems out there that were not getting the exposure they deserved. These are the films that were worth watching but often hard to find as their distribution was limited (at least in the US). We used to call them "art" films but they are now known as independents or "indies". More importantly, Turan shows readers what makes these unusual films so great, revealing how talented filmmakers and actors have managed to create the wonderful highs we experience in front of the silver screen. His eclectic selection represents the kind of sophisticated, adult, and entertaining films intelligent viewers are hungry for. Moviegoers know they can trust Turan's impeccable taste. ![]() ![]() This selection of renowned film critic Kenneth Turan's absorbing and illuminating reviews, now revised and updated to factor in the tests of time, point viewers toward the films they can't quite remember, but should not miss. Never Coming to a Theater Near You will remedy that situation. Fans of finer films have to count on catching up with them on video and DVD, but even the most hard-core devotees have trouble remembering what sounded good when a film was originally released. You can read more about the new partnership courtesy of Take Out.It is in the nature of today's movie business that while Hollywood blockbusters invade every megaplex, smaller, quality films often don't get screen time. Head to Regal Cinemas to try this newest concoction this weekend and see how long it takes to wash the Cheetos dust off of your fingers in a dark movie theater. In is not clear if they will be selling other versions of the popcorn with the Flaming Hot Cheetos, but that seems pretty much like a no brainer, since the Flaming Hot brand has taken off and extended to other brands of chips including Funyuns and Fritos. The dangerously cheesy popcorn has been previously available at other Regal Cinemas, but the snack will now be available nationwide, allowing the United States to bask in the glory that is Cheetos Popcorn. Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally." "We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership. Mathews claims that Cheetos and popcorn are the "ultimate movie snack combination." Sean Mathews detailed his excitement in a written statement, which you can read below. Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn and Frito-Lay (who is owned by PepsiCo) director of marketing, Sean Mathews, announced his enthusiasm for the team up. Cheetos are the latest craze and it's going to be an experience. The response was incredibly well-received and there are plans to do another pop-up Cheetos restaurant in another location. This summer, the company launched a Cheetos pop-up restaurant in New York City, where food nerds could taste Cheetos-covered and infused dishes prepared by celebrity master chef Anne Burrell. As it turns out, experience-driven branding isn't a new space for PepsiCo. According to Modi, PepsiCo's partnership with Regal Cinemas is part of the company's push to link its brands with experiences, such as going to the movies as opposed to just eating these concoctions at 3 AM all by yourself.Ī 2016 survey conducted by Market research firm Harris revealed that Millennials are over 75% more likely to spend money on experiences rather than physical products. We've seen the Doritos tacos at Taco Bell and now there's the Mac N' Cheetos and Burger King's Chicken Cheetos Fries, so the popcorn infusion was really just a matter of time. Cheetos have been making their way into all kinds of food lately and the Regal Cinema popcorn is just the latest in a culture of cuisine mashups.
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